Aural Notes™

I knew that interesting things were on the horizon when the Live Nation-Ticketmaster merger was announced in January, but I wasn’t quite prepared for this announcement.  Live Nation and Wal-Mart have entered an agreement, allowing the world’s largest retailer to sell tickets to concerts and other events.  Initially, Wal-Mart will sell tickets in select markets in the U.S., including Chicago and L.A.  With the proliferation and convenient access to digital music, major brick and mortar music outlets have closed, and as a result, Ticketmaster lost a lot of retail outlets.  In this new agreement with Wal-Mart, Ticketmaster (Live Nation) stands to gain far more retail presence than it ever lost with the larger music chains.  Other than convenience, I’m still not sure of the upside for consumers.  I do recognize that if done properly, these entities could deliver unique music experiences.  Think about it…the world’s largest retailer partnering with the newly formed conglomerate that is the leader in online ticketing and concert promotions.  Could be interesting.  What do you think of this newest partnership?  Is it a step in the right direction?  Or, could this possibly be a massive music monopoly in the making?  Thoughts?

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